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Concentrated market
Strategic Management
Hello sir, Hope you all are fine. Sir in icai material (pg no. 3.15 )in last point there is an explanation of concentrated market and the word niche market is used . My query is what niche market is in this definition ? Video Details ------------- P6B - Strategic Management Strategic Analysis - Internal Environment #13. Marketing Techniques - 2
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In this context, "niche market" means a small, well-defined segment with specialized needs. Concentrated marketing focuses on such a segment to gain deep customer insights, develop strong brand loyalty, and avoid competition with bigger players targeting broader markets. Example. - Students preparing for CA exams Example: A company that sells only customized notebooks, planners, and pens designed specifically for CA students with exam tips, timetables, etc. ➡️ They don’t target all students but just CA aspirants.
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