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Concentrated marketing
Strategic Management
Sir, please explain Concentrated marketing Video Details ------------- P6B - Strategic Management Strategic Analysis - Internal Environment #13. Marketing Techniques - 2
Answers (1)
a marketing strategy where a company focuses all its efforts on targeting a single, well-defined market segment instead of spreading resources across multiple segments. Focus on one market segment. Tailored products or services to meet specific needs. High degree of specialization. Typically used when resources are limited or when a niche market has high profitability potential.
