Corporate level strategies

Strategic Management

Under Horizontal integrated diversification - Same business is acquired, then how it will be diversification ?

Mathavan R

CA Final

★ 0

21-Aug-22 15:42

565

Answers (2)

Horizontal integration or diversification involves the firm moving into operations at the same stage of production. Vertical integration is usually related to existing operations and would be considered concentric diversification.

Balachandar S

CA Inter

★ 59K+

21-Aug-22 16:53

Diversification is used in two context - One in ansoff matrix where it has to be a new product/new market. Second in general diversification also means acquiring business.

CA Suraj Lakhotia

Admin

25-Aug-22 11:31