Differentiation startegy

Determine price based on value attribute to the product by the customer.... I can't understand this point....plse explin this.

Nivetharaman Raman

CA Inter

★ 10K+

02-Feb-20 16:57

Answers (2)

The value offered by a rolls royce car to its customer is very.....so the price of a rolls royce car should be high on the other hand the value offered by the entry level cars to its customers is very low.....so the price of the product should be low