Differentiation startegy

Strategic Management

Determine price based on value attribute to the product by the customer.... I can't understand this point....plse explin this.

Nivetharaman Raman

CA Foundation

★ 11K+

02-Feb-20 16:57

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Answers (2)

The value offered by a rolls royce car to its customer is very.....so the price of a rolls royce car should be high on the other hand the value offered by the entry level cars to its customers is very low.....so the price of the product should be low

jsome jsome

CA Inter

★ 575

02-Feb-20 19:44

Thread Starter

Nivetharaman Raman

CA Foundation

★ 11K+

02-Feb-20 21:11