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Dynamics of Competitive Strategy
Sir please check the question and also the answer is pen The roohafza is assumed to be an new products and milk and lassi a existing market so should it be product development.
Answers (3)
ruchi lahoti Moderator
It's market penetration as rooafza is existing product and it is entering into milk and lassi (existing) market.
Mam but in market penetration, the existing product is sold in existing market. Here new product is introduced so it should be product development. Am I right?
Rakesh Prabhu
Mam but in market penetration, the existing product is sold in existing market. Here new product is introduced so it should be product development. Am I right?
it isn't mentioned that roohafza is a new product.
