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Dynamics of Competitive Strategy

Sir please check the question and also the answer is pen The roohafza is assumed to be an new products and milk and lassi a existing market so should it be product development.

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aman kawad

aman kawad

CA Inter

7K+

15-Jul-20 13:25

34

Answers (3)

It's market penetration as rooafza is existing product and it is entering into milk and lassi (existing) market.


ruchi lahoti

ruchi lahoti

Moderator

16-Jul-20 11:09

It's market penetration as rooafza is existing product and it is entering into milk and lassi (existing) market.

Mam but in market penetration, the existing product is sold in existing market. Here new product is introduced so it should be product development. Am I right?


Rakesh Prabhu

Rakesh Prabhu

CA Final

2K+

18-Jul-20 18:55