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Growth/ Expansion strategy

Strategic Management

Whats the difference between concentric and cogeneric, & why there is not a concentric merger

Rakesh Prabhu

CA Final

★ 2K+

14-Jul-20 16:16

387

Answers (2)

In concentric diversification new business is linked to the existing business (it is evolved from existing facilities and processes) In co-generic merger - it relates to merging of two or more organizations which are related to one other in some way or the other There is no concentric merger, as merger happens between two organisations whereas diversification is an expansion strategy which utilises its existing facilities in more effective and efficient manner

ruchi lahoti

CA Inter

★ 27K+

14-Jul-20 18:08

ruchi lahoti

In concentric diversification new business is linked to the existing business (it is evolved from existing facilities and processes) In co-generic merger - it relates to merging of two or more organizations which are related to one other in some way or the other There is no concentric merger, as merger happens between two organisations whereas diversification is an expansion strategy which utilises its existing facilities in more effective and efficient manner

Wow so simple n clear explanation, thank you

Thread Starter

Rakesh Prabhu

CA Final

★ 2K+

14-Jul-20 19:24