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Growth/ Expansion strategy

Whats the difference between concentric and cogeneric, & why there is not a concentric merger


Rakesh Prabhu

Rakesh Prabhu

CA Final

2K+

14-Jul-20 16:16

26

Answers (2)

In concentric diversification new business is linked to the existing business (it is evolved from existing facilities and processes) In co-generic merger - it relates to merging of two or more organizations which are related to one other in some way or the other There is no concentric merger, as merger happens between two organisations whereas diversification is an expansion strategy which utilises its existing facilities in more effective and efficient manner


ruchi lahoti

ruchi lahoti

Moderator

14-Jul-20 18:08

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