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Market refers to ?
Strategic Management
Sir. I have a small doubt. Could you please clarify — when we say 'market' in strategic management, is it defined based on the need of the customer or based on geographical location? I’m a bit confused between the two." Video Details ------------- P6B - Strategic Management Strategic Choice #8. Expansion Strategy - Methods
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In strategic management, the definition of “market” depends on the context. It could be based on customer or geography or online as well. When we refer to something like the market for quick commerce is huge - here it refers to potential. We operate in CA market - This is product view.
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