Mcq

Madhaan S

Vertical diversification is classified into two types, 1.Backward Integration - moving towards the business of supplier. 2.Forward Integration - moving towards the business of distribution side. So, in your question, they talk about backward integration, so it comes under "Vertical Diversification" .

Manoj Raj

Backward diversification means entering into the business in the same products chain for example car selling company entering into the business of manufacturing Engines or tyres. This is a part vertical integration.

Nandhu

Just entering into a new business which is in the same process chain as that of the existing business .

Thread Starter

Thank you so much

Madhaan S

It's my pleasure, all the best !