Any innovation could yeild greater profits till it is immitated by competitors. If competetors immitated then the profits are shared in long run . So profits tend to fall gradually if adequate corrective action is not taken.
Nithish Kumar
CA Final
★ 6K+
23-Aug-20 18:15
Innovation may result in great revenue flow to the entity but the same has been imitated and provided by our competitors may result in reduction in such revenue.