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SWIGGY ACQUIRED DINEOUT
Strategic Management
Swiggy acquired Dineout. Swiggy is gaint online delivery food service whereas Dineout provides online restaurant tabke booking service. Following the acquisition, Swiggy will build on Dineoutâ??s strengths and take on Zomatoâ??s dine-in business, bringing dining reservations to its suite of offerings. The restaurant discovery and table reservation feature once was Zomatoâ??s core business and still remains unchallenged by Swiggy to date. Which type of strategy swiggy adopted?
Answers (8)
Thread Starter
Neha GuptaDiversification me konsi? Acquisition?
you mean Expansion through merger and acquisition ?
Avasarala Vivek Aditya
you mean Expansion through merger and acquisition ?
Yes I searched this on Google and it's acquisition but some are saying this is vertical integration
Thread Starter
Neha GuptaYes I searched this on Google and it's acquisition but some are saying this is vertical integration
Its not a vertical integration because Dineout is not in supply side or customer side of swiggy. Its a simple acquisition (related to the business)
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