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Sir missed out explaining a point

Strategic Management

There are 5 principles in Enlightened Marketing. In the video its written 5. Sir said there are 5. But explained 4. "Societal marketing" was left out. Just so you know

Kumarjit Dey

CA Inter

★ 4K+

20-Apr-20 09:43

424

Answers (3)

Looks like a small portion is cut. Societal marketing is the same as social marketing. We will add a note.

CA Suraj Lakhotia

Admin

20-Apr-20 09:49

Also, "concentrated marketing" is not explained

Thread Starter

Kumarjit Dey

CA Inter

★ 4K+

20-Apr-20 09:49

Thread Starter

Kumarjit Dey

Also, "concentrated marketing" is not explained

Thanks for pointing it out. Will include.

CA Suraj Lakhotia

Admin

20-Apr-20 09:55

SM Marathon Part- 2 with Suraj Sir! YT Live

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Sir missed out explaining a point

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