Forums
Back
Swiggy acquired Dineout
Strategic Management
Swiggy would become a complete food tech platform, that would extend right from delivery to table booking. According to Swiggy, this move would also help restaurants on Swiggy to reach out to more customers.....So, Swiggy adopted which type of expansion strategy?
Answers (10)
Avasarala Vivek Aditya
Here Swiggy is neither going towards it's suppliers or customers. So it's not a forward or backward vertical integration. So it has to be Expansion through acquisition .
My answer is also acquisition. Just because few were answering vertical integration so I got confused. Thank you ð???
Thread Starter
Neha GuptaMy answer is also acquisition. Just because few were answering vertical integration so I got confused. Thank you ð???
Welcome, I think it's acquisition Respected Faculties have to confirm , if any wrong
Avasarala Vivek Aditya
Sir , What is the reason for not being Concentric?
Concentric - This is related to diversification. This term is not used for acquisitions. It best fits into Co-generic merger (acquisition in this case)
CA Suraj Lakhotia Admin
Concentric - This is related to diversification. This term is not used for acquisitions. It best fits into Co-generic merger (acquisition in this case)
If similar type of question comes in the exams, writing only acquisition would be correct or not?
Your Reply