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Why not horizontally integrated

Strategic Management

Hello sir, in question 7 you have marked the answer as concentric , but why not horizontally integrated ? To be horizontally integrated is it important to acquire other business in the same line..?

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Rajath Tumma

CA Inter

★ 2K+

13-Mar-20 19:02

458

Answers (1)

Concentric diversification occurs when the diversification is in some way related to, but clearly differentiated from, the organization's current business. Horizontal integrationÂ is the process of aÂ companyÂ increasingÂ productionÂ of goods or services at the same part of theÂ supply chain Hence as the leather company is now manufacturing bags also..bags are clearly differentiated from shoes