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Why is it differentiation? and not focused differentiation

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Bumble Bee

Bumble Bee

CA Final

3K+

09-Nov-23 19:43

164

Answers (3)

addressing entire category of expecting mothers.


CA Suraj Lakhotia

CA Suraj Lakhotia

Admin

10-Nov-23 12:37

CA Suraj Lakhotia Admin

addressing entire category of expecting mothers.

Why can't we consider that they are targeting only expected mothers (focused) + premium price (differentiation) ?


Thread Starter

Bumble Bee

Bumble Bee

CA Final

3K+

10-Nov-23 13:50

Thread Starter

Bumble Bee

Why can't we consider that they are targeting only expected mothers (focused) + premium price (differentiation) ?

That also can be an assumption. But expecting mothers is not a small population. About 2 crores birth happen every year


CA Suraj Lakhotia

CA Suraj Lakhotia

Admin

14-Nov-23 10:12

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