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Why is it differentiation? and not focused differentiation
Answers (3)
CA Suraj Lakhotia Admin
addressing entire category of expecting mothers.
Why can't we consider that they are targeting only expected mothers (focused) + premium price (differentiation) ?
Thread Starter
Bumble BeeWhy can't we consider that they are targeting only expected mothers (focused) + premium price (differentiation) ?
That also can be an assumption. But expecting mothers is not a small population. About 2 crores birth happen every year