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How new entrants affect cost leadership strategy of a fir

Strategic Management

Can someone explain this?

K.V. Karthik

CA Inter

★ 34K+

29-May-20 21:25

401

Answers (2)

If new entrants are able to offer products at a lower price (like in case of Jio), it adversely affects the existing firms which follow cost leadership strategy.

CA Suraj Lakhotia

Admin

31-May-20 09:51

That is too much helpful

Sultana Sultana

CA Inter

★ 245

28-Sep-20 14:44

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