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Market penetration

Strategic Management

In given image , it's written in bracket new products for existing customers for Market penetration. So, it should be Existing products ? Or statement is right?

Mehak K

CA Inter

★ 3K+

09-Feb-24 05:03

184

Answers (1)

Best Answer

(Updated)

A market penetration strategy is when a company works towards a higher market share by tapping into existing products in existing markets.

Likith D

Moderator

09-Feb-24 09:13

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