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Market penetration

Strategic Management

In given image , it's written in bracket new products for existing customers for Market penetration. So, it should be Existing products ? Or statement is right?

Screenshot_20240209_045238_Drive.jpg

Mehak K

Mehak K

CA Inter

2K+

09-Feb-24 05:03

96

Answers (1)

Best Answer

(Updated)

A market penetration strategy is when a company works towards a higher market share by tapping into existing products in existing markets.


Likith D

Likith D

Moderator

09-Feb-24 09:13

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