Pres-Sales Activities

Sriram Somayajula Admin

Enterprise IT companies have sales & pre sales teams. Sales team go and close a deal, pre sales teams scout the market to try and identify customers to whom sales teams can pitch. Eg: Say Infosys has developed a software for hospital management - pre sales teams will scout for list of hospitals which have old software that need an upgrade or have latest software of a competitor to whom they need not pitch and waste time - identify size, volume and requirements of potential customers and narrow down on a list of targets to who sales teams can go an pitch. They work in close conjunction with development and sales teams .

Thread Starter

"Identifying prospective customers" I understood. But how is "prospecting of.." different from the words I quoted earlier, i.e., peospective.

CA Suraj Lakhotia Admin

Prospecting of customers is to do with the identification of prospective customers.