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SM - Q.5 - Study Material

Strategic Management

The answer for this question, as per our Study material, is "Differentiation strategy". But, I thought it would be "Focused Differentiation" strategy as it caters to a particular segment (narrow market). Can anyone please help me to differentiate between these two? How to identify it in the exam? Any clue or hint to identify it in case studies?

Varshaa M

CA Final

★ 33K+

06-Apr-23 07:56

299

Answers (1)

Varshaa Read it carefully it is not a narrow Market As it survives to a large market of newly born kids and mothers it would have been a small market if they told you a very small market like small jurisdiction, small number of buyers etc